About Us




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Continuous Evolution

JUDI.AI provides financial institutions with a configurable AI driven loan adjudication platform with a unified credit engine for SMB and consumer lending.
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Activation Time

We reduce the time it takes to process applications, helping you build a quality loan book quickly and efficiently. Our frictionless, multichannel application only takes minutes to complete and is accessible 24/7 online or in-branch to provide instant loan decisioning.



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Experience & Innovation

AI Adjudicator™ is configured and calibrated to your credit policies and business rules across a variety of lending products, allowing your institution to create a scalable, standardized process.
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Observe and Report

AI Adjudicator™ aggregates and analyzes thousands of data elements and attributes related to a business, its owners, its industry and key markets that are reflective of that business’s credit performance.



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Seamless and Scalable

Automate your workflow to save your time and money. Increase deal flow while making better risk decisions!


Origin Story

In a land far, far away, there lived a tribe of bankers, accountants, programmers, scientists, testers, and advisors all fighting for the underdog. Fighting for those fueling the economy. Fighting for those providing jobs and services in all corners of the country – small businesses.

This diverse tribe of defenders saw that the backbone of our economy needed support. Small businesses support our economy, but who supports the small businesses? Our team knew first-hand how SMBs lack the advantages of larger organizations when it comes to systems, processes, technology and bandwidth. It’s critical that they gain access to capital quickly in order to thrive and grow.

Our heroes understood that scale was required to reach as many small businesses as possible through the vast network of lenders and creditors with the power to deploy capital. From there a platform unlike any other was born. AI Adjudicator™: the one platform to (rule them all) enable any lender or creditor to adjudicate risk efficiently and economically. Initially called Lendified Technologies, our team of defenders rebranded to JUDI.AI but continue to develop AI technology tools for instantly evaluating, judging, and decisioning on credit risk.

Find more about our sister company, Lendified, here.




Core Values




    • Ethics: We embed it into all aspects of how we operate
    • Teamwork: We build, foster, empower and trust our people
    • Data: We love, respect and protect it
    • Learning: We embrace curiosity, innovation and adapt quickly to failure
    • Decisive: Decide, act, change course as required
    • Problem Solving: We persist in finding a way, the right way
    • Diversity: We use it to make us better




Leadership Team

Headquartered in Vancouver, JUDI.AI is founded by ex-bankers and accelerated by innovative technologists. Our team of experts is comprised of data scientists, developers, accountants, adjudicators, and technologists specialized in building and implementing SaaS software. The JUDI.AI executive team is built on years of substantial experience in the financial services industry and the financial technology sector both here in Canada, and abroad.



Gord Baizley

Chief Executive Officer

Gord brings a broad range of financial, legal, and operational experience to JUDI.AI.  He began his career in investment banking and corporate law.  Subsequently he was fortunate enough to hold executive positions (CFO, CSO and COO) in two of Canada’s fastest growing technology companies during the past two decades (which reached #1 and #5 on the Deloitte Fast 50 list).   Gord enjoys the excitement and challenges that come with hyper growth, and brings significant experience in scaling technology businesses to the Judi team, along with financial services expertise that contributes to the company’s product and go-to-market strategies. 

Gord has a BA from the University of Western Ontario and an LLB/MBA from the University of British Columbia.  He is called to bar in British Columbia and is a CFA charterholder.   He previously served on the Board of Directors of the Dr Peter Aids Foundation, including serving as the chair of the foundation’s development committee. 


Victor Comas

Chief Analytics Officer

Victor Comas’ strong analytical and data driven background comes from many years spent researching experimental nuclear physics at world recognized facilities such as GSI in Germany and CERN. The focus of the research was the production of new super heavy elements. Victor holds a PhD in Nuclear Physics from Giessen University in Germany.

Prior to JUDI.AI, Victor helped start and worked at Zero Gravity Labs, a Research and Development Lab at LoyaltyOne’s Air Miles Program, as a Senior Data Scientist (Team Lead) with the mandate of leveraging Big Data, Artificial Intelligence and Machine Learning to get the company to the next level from Technology and Analytics perspective.The work ranged from Costumer Analytics to Fraud Detection and Recommender Engines.

Victor also joined Outside Intelligence Inc at an early stage, a start-up recently acquired by a New York Company called Exiger. He helped develop the core IP of their product DDIQ, which is an award winning, market differentiator product that is transforming how financial institutions comply with financial crime regulations worldwide.


Su Ning Strube

Chief Product Officer

Su Ning is passionate about building and leading high functioning teams through rapid growth. Her sweet spot includes the intersection between technology and business, where the combination of analytical, creative and operational skills is paramount for success. With over 18 years of experience in the digital space, she has worn many hats as a digital strategist, product marketer and business developer. This diverse experience at premier Vancouver based tech companies, such as Blast Radius, Vision Critical and HootSuite, positions her well for driving innovation and delivering seamless, end-to-end customer journeys.

She has a B.Sc. in Marine Biology from the University of Victoria and a Post-Baccalaureate Diploma in Computer Science from the University of British Columbia. When she isn’t building beautiful software, Su Ning is playing outside with her husband and two adorable boys.